After the Hong Kong government announced a tax exemption for wine, Y18 Wine Shop was established in January 2009. Today, we are one of the most popular wine sales platforms in Hong Kong, boasting a large membership base worldwide.

Historically, the wine industry relied heavily on relationship marketing, where salespeople recommended products directly to consumers. However, in recent years, consumers have become more knowledgeable about wine and have developed a preference for online shopping. Many now have their own favorite fine wines or the ability to choose products tailored to their tastes. This shift has made online sales increasingly popular, prompting many local wine merchants to establish their own online platforms.

Y18 operates like a typical retail wine merchant. We have our own storage warehouse and collaborate with several overseas wine suppliers to offer over 80,000 wine products on our platform. In 2014, as the local retail wine market began to shrink, our founders sought to enhance competitiveness by partnering with more overseas suppliers, thus expanding our product offerings.

Given the high labor costs in Hong Kong, the founders determined that hiring additional staff to manage the increased workload from new suppliers was not cost-effective. In 2015, we introduced a "Custom-Made Online Store System" to efficiently meet this demand. With continuous improvements and automated management, we can now partner with over 30 overseas suppliers without the need for a large workforce. This system allows us to implement a "direct delivery" model, providing a diverse selection of more than 20,000 wines. We are not just a retail wine merchant; we also offer a range of rare and prestigious wines, ensuring comprehensive choices for our customers, including those seeking specific labels.

Additionally, we are pleased to offer professional wine selection advice to private clients and wine enthusiasts. We regularly publish the latest wine information and participate in various wine tasting events. Our commitment is to provide wine lovers with a professional, fast, and user-friendly one-stop online platform for fine wines.